Japanese Luxury Homes
−Arguably the Best Value for Money−

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REDS Logo

A Disruptor in Japan’s Antediluvian
Residential Real Estate Market

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Experienced, Enthusiastic, and Empathetic Experts
REDS Global Real Estate Advisory Team members have been selected for their wide experience in varied property transactions, for their sincere enthusiasm in achieving best solutions, and for their deep empathy towards realizing client’s dreams and desires.
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Customer-Centric Philosophy Based on the Spirit of Fiduciary Duty
Many real estate brokerage firms espouse customer-first policy when, in actuality, they have an agent-centric business model. REDS GREAT does not pay lip service to customer service. We are genuinely customer-centric by proactively adopting the concept of fiduciary duty, which is still not widely practiced in Japan, unlike the US.
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Global Awareness & Intercultural Sensitivity
Global transactions inherently involve working in different business, cultural, and legal environments. Real estate professionals, as facilitators, need to be globally aware and culturally sensitive so that cross-border transactions can reach a successful and satisfactory conclusion. REDS GREAT is equipped with the necessary linguistic, intercultural, and business skills to make that happen.

Our Service

Residential Brokerage and Investment

Buy

「Upscale Real Estate
for the Discerning You」

Whether for own use or for investment, we will work closely with you to find the best property that matches your dreams and goals.

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No freelance or part-time agents --- All full-time, broker-licensed agents

No matter how you look at it, buying real estate is a huge outlay of money. When you decide to work with REDS GREAT, you will have the peace of mind of dealing with full-time, broker-licensed agents. You can avoid the risk of having to work with a brokerage firm that may assign an unlicensed freelance or a part-time agent, who may have in mind other priorities besides your needs.

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Single-agency system --- Agents who work on your behalf only

Although dual agency is not unlawful in Japan, to minimize any semblance of conflicts of interest, REDS GREAT's basic position is to adhere to the single-agency arrangement whereby agents will work only on your behalf. If we do need to represent both the buyer and the seller in a transaction, we will assign separate agents and only with the explicit consent and approval of both the buyer and the seller.

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Trusted advisors --- We will tell you both the good and the bad

Unlike some agents who are simply order-takers, showing you one house after another that are usually their company's listings, REDS GREAT agents will act as your trusted advisors. We will first listen and understand what you are looking for, then we will offer our recommendations and concerns, and lastly inform you of all the negatives as well, including all the hazards of the area you are keen on, from earthquake and tsunami risks to flooding and landslide risks. This is very crucial in this day and age of ongoing climate change.

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Sensible brokerage fees --- Reasonable and fair compensation

True to our genuine desire to be customer-centric, we have devised a schedule of brokerage fees that are reasonable and fair to the client. While the majority of Japanese brokerage firms charge, regardless of the value of the transaction, the maximum legally allowable commission of 3.3% + \66,000 from the customer (so it would be double this in a dual-agency transaction), REDS GREAT brokerage fees are graduated so that for transaction value of over \50,000,000, it will be only one-half of the maximum allowable.

Sell

「Marketing to Extract
the Maximum Value for You」

After purchasing your home in Japan for residence or investment, time will eventually come when circumstances arise that will necessitate its sale. REDS GREAT will be there to assist you all the way. We will help to devise an overall strategy for its sale, from listing to marketing, to viewing and negotiating, and to closing and handing over. We will do our best to extract the maximum value from the sale for you.

Renovate

「Fitting Out Your
Dream Home」

More often than not, you find a dream home that you can almost love but not quite perfect for your taste, just like a dream pair of jeans that fits you perfectly except for the hem length. Our renovation service team can help you to give your home that extra touch or two to make it perfect for your lifestyle. So, please do not give up on an almost perfect home without first discussing with our agent.

Partners

TEAM

Our professional team is able to provide full support to our clients.
Our team makes full use of our large network and
group strengths to meet as many clients' needs as possible.

  • Richard M. Nash
  • General Manager, Global Business Planning Office
  • Leader, REDS Global Real Estate Advisory Team
  • ・Licensed Japanese Real Estate Broker
  • ・Licensed Securities Sales Representative – Type 2
  • ・Certified International Property Specialist (CIPS)
  • ・International Realtor
Message
 Hello! My name is Rich Nash. While I was born in the U.S., I spent a lot of time in Asia. In all, I have lived and worked in the U.S. for 17 years, 3 years in Hong Kong, 10 years in Shanghai, and about 35 years in Japan. Educated in both the U.S. and Japan, I attained native-level fluency in both spoken and written English and Japanese. I became a REDS team member when I joined on January 1, 2021 to become the Head of the Global Business Planning Office and the firm’s Global Real Estate Advisory Team (GREAT) Leader.

 As the world globalized, the real estate markets also became globalized. The time has now come to view the global real estate markets as one single market instead of looking at the domestic and overseas markets separately. Moreover, as climate change and geopolitical factors increasingly make the world unstable, real estate investment dynamics will become more global. From an asset management point of view, even at the individual level, it has become prudent to diversify one’s real estate holdings globally.

 Although the real estate market in Japan, especially in Tokyo, offer tremendous value for your money, one will immediately find that Japan’s real estate brokerage industry, when compared to the US, is terribly anachronistic. By employing the most advanced business models, ideas, and innovations in the U.S. as our guidelines, and by offering top-class and trustworthy services at reasonable and fair cost through our bespoke system, REDS intends to become a disruptor in Japan’s anachronistic real estate brokerage industry and break down its outdated business customs and practices.

 Our agents, who are all licensed as a real estate broker, possess abundant knowledge and experience based on their many years in the industry, and understand the true meaning of fiduciary duty, will always act as Trusted Advisors to our clients.

 REDS’ goal is to become the #1 Boutique Real Estate Brokerage Firm in Japan, staffed by an elite team of credentialed professionals who continually strive to attain excellence by providing exemplary service of the highest degree to our clients.

 We appreciate your interest in REDS GREAT. Thank you!

REDS GREAT Co-Leaders

  • Hideyasu Sugahara
  • Executive Manager

Based on my experience and knowledge gained from many years of conducting real estate transactions, I will be able to provide you with not only first-class assistance but also most reliable suggestions, recommendations, and advice. I hope we can forge a lasting relationship together.

  • Koichi Osawa
  • Executive Manager

Thank you for visiting our website. REDS GREAT provides assistance to our global clients in purchasing and selling real estate, including condominiums, single-family homes, and land in central Tokyo. We will do our best to meet and exceed your expectations.

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